Snapchat logo Snapchat is a multimedia messaging app that allows users to send photos, videos, and messages that disappear after they have been viewed. It was launched in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown and has since become popular among younger users for its unique features and playful nature. Snapchat offers a variety of features, including lenses, filters, and stickers, that allow users to add fun and creative elements to their snaps. It also has a feature called "Stories," which allows users to share photos and videos with all of their friends for 24 hours before they disappear. In addition to personal messaging, Snapchat is also used by businesses for advertising and promotion through sponsored lenses and filters, as well